2022 Final Stretch and Looking Toward 2023
So far, 2022 has been a break-out year for me and our ventures, The Silverwood Chronicles and especially Silverwood Wood Designs. At this point last year, I was ready to give up. I had thrown numerous things at the wall hoping something would stick, and all we seemed to get was stained walls. It wasn’t until I started looking at the details, that I saw a glimmer of hope.
I had told my family that unless we could demonstrate that the shows were profitable, or at least breaking even, that I was done. There was no since being upside down on these adventures any longer if they were not going to carry their own weight. Going into Q4 2021, it didn’t look good. We had poured a lot of capital into building out Silverwood Wood Designs and so far the performance had been just okay. Our two final shows, one of which was a startup convention, had to provide some serious lift to meet the predetermined objective of breaking even for the year.
After the dust had settled, we managed to eek out a small profit for the year. The final two shows had done it, and the startup convention really opened our eyes to what potential there was with Silverwood Wood Designs.
Starting in 2022, we decided to pull out all of the stops to see just what we were capable of. This meant more shows, new destinations and bigger risks. Keep in mind, we had been limiting ourselves to a key group of shows and central Indiana to help minimize costs. This we knew had to change and so we started looking for shows in surrounding states. We have so far done shows in Ohio, Kentucky, Illinois, Indiana and Florida this year. Next year, we are already looking at shows possibilities in Michigan, Wisconsin, Missouri, and Washington DC.
We had some great shows in 2022, and a few that were not so great. One thing I have found out about this business is that you are always learning. You can always see where we are headed next by visiting the Events page. While we continue to grow and expand, I’m doing what I can to maintain the fiscal standing that the business needs to continue to pay for itself and not tap into personal resources. By the end of 2022, we will have participated in 17 events. In 2023, we are hoping to hit 20-24 events.
I would be remise in mentioning that during this year, we have launched several new products in our Silverwood Wood Designs catalog. As such, this has limited my ability to write and design new games. That doesn’t mean there are projects on my mind or in development, it simply means that they currently are not taking precedence due to the fact that SWD’s products is what is creating the draw and paying the bills.
As I mentioned earlier, we are expanding our shows into other states and moving to add some larger shows. A few that are already on the books for next year include the Midwest Gaming Classic up in Milwaukee and Atlanta Comic Con. It has been a wild ride this year, but we are looking forward to what is in store for 2023. Please tell your gaming friends about us and check out our new shop at http://www.silverwoodwooddesigns.com/shop